Spirit France is the corporate name (“umbrella”) of a Group of Companies producing and selling Premium Spirits.
The strategy of Spirit France is :
Spirit France is the world-leading producer of Calvados.
With the 4 leading brands of the category : Père Magloire, Boulard, Lecompte and Janneau.
Spirit France owns and develops the famous Armagnac Le Marque, known for its superior quality and innovative marketing mix.
Calvados Père Magloire is present everywhere. Père Magloire embodies the traditions and heritage of Normandy since 1821.
Père Magloire‘s wide assortment offers a variety of tasting opportunities.
With Père Magloire, Normandy becomes luxury
Created in 1825, the Boulard House is the most exported and sold Calvados brand in the world.
Present in 80 countries, Calvados Boulard is the favorite Calvados brand for Duty-Free channels, and premium outlets.
Lecompte, founded in 1923, is the Calvados of the Premium and Selective places throughout the world.
Made for the connoisseurs, the Calvados Lecompte offers the most subtle aromas of Normandy for unique tastings experiences.
Founded in 1851, Janneau is one of the oldest of Armagnac Maisons with unique skills in matters of double distillation and ageing. The Maison represents one of the most important production sites in the Armagnac region.
The Janneau range includes a great number of Premium Armagnacs that have won awards the world over.
The Armagnac Le Marque offers an exclusive range of 3 products (VSOP, XO, EXTRA), aged and blended especially for Le Marque, and with the purpose to offer the most elegant and subtle Armagnac of the world, wafting the fruit beyond the wood.
Le Marque is about to become the N°1 Armagnac brand-name worldwide.
The celebrated Norman essence is shaped and sublimated by world-renowned Houses.
The great Normandy Calvados Houses are all driven by the same passion, with boundless ambition and faith in their products.
Each Maison offers a range of truly exceptional Calvados, nectars of peerless quality and character.
Here is the story of three of the most prestigious of them:
Chicago / New York / London / Paris / Pont-l’Eveque / Moscow / Saint Petersburg / Kiev / Shanghai / Hong Kong / Montreal / Philadelphia / Copenhagen / Düsseldorf / San Francisco / Geneva / Guangzhou / Tokyo
“Spirit Capital” is a company located in Lausanne, Switzerland.
“Spirit Capital” is an investment and holding company focused on Wines & Spirits.
“Spirit Capital” develops a business based on high quality products, proven know-how, established in a soil, with a strong identity preferably protected by a Protected Geographical Indication.
“Spirit Capital” invests for the development of strong brand-names, providing the consumers with references and guarantee of origins and quality.
“Spirit Capital” was founded in 2007, and is still owned by 2 friends, passionate with Wines & Spirits and Premium Brands.