From March the 27th to April the 12th, Calvados Boulard were present in China through its Ambassador, Vincent Boulard. The opportunity to meet during the first week of this press trip 12 media influencing in individual interview, initially in Beijing and Hong Kong. The second part of this trip was made in Sanya, city of Hainan Province in the far south of China. The opportunity to meet new media but also to establish a partnership with a distributor to introduce Calvados Boulard in 5 star hotels in Sanya City.
In total, more than twenty beautiful press articles among the most prestigious magazines and Chinese blogs.