From September the 23rd to October the 3rd, Calvados Boulard and its ambassador, Vincent Boulard, were present in Canada in order to promote the brand on hotels and meet the national press.
The first part of this tour was in Montreal with meetings and the discovery of Calvados Boulard in two different hotel schools, a dinner dishes agreements with Calvados at Montego restaurant, different informative presentations, tastings and a cocktail competition organized by the Talea bar, won by Jonathan Pieretti (LAB, Counter Cocktail). A wonderful evening was also organized on the red carpet at Société Cigare at Montreal.
The second week of the trip was devoted to press meeting in Ottawa. Ten one-to-one interviews were conducted and a dinner with eight journalists has been organized. Seminars on Calvados were presented to new hotel schools and distributors.