Spirit France recently sent 2 of its export managers to prospect for new businesses in South Africa. The event held by UBI France (official organism which helps French companies with export processes) took place from the 8th to 12nd of july. This event named “French Wine and Spirit Rendez-Vous in South Africa” gathered 12 French producers including two Spirit producers.
Organized in the cities of Johannesburg, at Hotel Saxon, and Cape Town, at Radisson Blu water front, the event gathered professionnal attendees who had the opportunity to discover the whole Spirit France range of the products. Among the visitors were the best South African hotels, the most famous wine and spirit importers and also journalists.
The event was a huge success generating business opportunities for Spirit France helped by a good review fron the Sunday Times (see below).
“I limited my adventurous tasting to Calvados. My doors were blown off by the 12 year old Lecompte (below) and when I dine with Paul Cluver to ask him to curate an Elegantly Elgin Exhibition at the Pendock Wine Gallery @ Taj, a Calvados dinner at Mint is on the cards – Elgin v. Pays d’Auge, blind. Natch.” Neil Pendock, Journalist, Sunday Times South Africa