A BICENTENNIAL HISTORY,
INTEMPORAL BRANDS

Slide 1821 Creation of the brand

1825 Creation of the Calvados maison By Pierre-Auguste Boulard

Slide 1851 By Étienne Janneau Creation of Armagnac brand 1851 Creation of Armagnac brand

Slide 1900 Père Magloire became
the #1 brand of Calvados
in Franceand began
its development abroad.
Père Magloire became
the #1 brand of Calvados in France
and began its development abroad.

Slide 1923 Creation of the Calvados maison By Alexandre Lecompte in Lisieux

Slide 1925 Père Magloire
became one of the first
registered brands at the INPI
(French National Institution
for the Intellectual Property).

Slide 1930 Development of sales for Boulard
in Europe and Africa

Slide 1937 Creation of the AOC Armagnac

Slide 1942 Creation of the AOC Calvados
and AOC Calvados Pays d’Auge

Slide 1947 First crates of Boulard Calvados
sent to the USA,
Canada and Scandinavia.
Japan came soon after.

1968 1968 Yves Pellerin acquired
Maison Lecompte.
1986 Martell bought out Janneau. 1987 Martini & Rossi group
acquired Calvado Boulard.
1987 Seagram bought out Janneau. 1995 The Pellerin family
bought out Calvados Boulard
from Bacardi-Martini.
Acquisition of the
Père Magloire brand by the
Veuve Clicquot Ponsardin group.
Development in Belgium
and Germany.
Acquisition of the Père Magloire brand
by the Veuve Clicquot Ponsardin group.
Development in Belgium and Germany.

Slide 1998 They followed-up by buying
Père Magloire from
Groupe LVMH (owners of
Ponsardin Veuve Clicquot).
They followed-up by buying
Père Magloire from Groupe LVMH
(owners of Ponsardin Veuve Clicquot).

Slide 2007 Spirit Capital acquired
Calvados brands Père Magloire,
Boulard and Lecompte
from the Pellerin family
(Pays d’Auge Finance).
The three maisons were united
inside Spirit France.
Spirit Capital acquired Calvados brands Père Magloire,
Boulard and Lecompte from the Pellerin family (Pays d’Auge Finance).
The three maisons were united inside Spirit France.

Slide 2012 Launch of Le Marque Armagnac

Slide 2014 Grand Armagnac Janneau
joined the Spirit France group.

Slide 2020 Launch of the liquor
Le Verger
and of the sparkling aperitive
Pomme Doublée
Launch of the liquor Le Verger
and of the sparkling aperitive Pomme Doublée

Slide 2021 200-year anniversary of the creation of
Menu