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A BICENTENNIAL HISTORY,
INTEMPORAL BRANDS

1821 Creation of the brand

1825 Creation of the Calvados maison By Pierre-Auguste Boulard

1851 By Étienne Janneau Creation of Armagnac brand 1851 Creation of Armagnac brand

1900 Père Magloire became
the #1 brand of Calvados
in Franceand began
its development abroad. Père Magloire became
the #1 brand of Calvados in France
and began its development abroad.

1923 Creation of the Calvados maison By Alexandre Lecompte in Lisieux

1925 Père Magloire
became one of the first
registered brands at the INPI
(French National Institution
for the Intellectual Property).

1930 Development of sales for Boulard
in Europe and Africa

1937 Creation of the AOC Armagnac

1942 Creation of the AOC Calvados
and AOC Calvados Pays d’Auge

1947 First crates of Boulard Calvados
sent to the USA,
Canada and Scandinavia.
Japan came soon after.

1968 1968 Yves Pellerin acquired
Maison Lecompte. 1986 Martell bought out Janneau. 1987 Martini & Rossi group became the exclusive distributor of Boulard. 1987 Seagram bought out Janneau. 1995 The Pellerin and Boulard families merged the Lecompte and Boulard Calvados into a single entity. Acquisition of the
Père Magloire brand by the
Veuve Clicquot Ponsardin group.
Development in Belgium
and Germany. Acquisition of the Père Magloire brand
by the Veuve Clicquot Ponsardin group.
Development in Belgium and Germany.

1998 They followed-up by acquiring Père Magloire from LVMH (owner of Ponsardin Veuve Clicquot).

2007 Spirit Capital acquired Père Magloire, Boulard and Lecompte Calvados from the Pellerin and Boulard families. The three Maisons were united inside Spirit France.

2012 Launch of Le Marque Armagnac

2014 Grand Armagnac Janneau
joined the Spirit France group.

2020 Launch of the liquor
Le Verger
and of the sparkling aperitive
Pomme Doublée Launch of the liquor Le Verger
and of the sparkling aperitive Pomme Doublée

2021 200-year anniversary of the creation of