A BICENTENNIAL HISTORY,
INTEMPORAL BRANDS

1821

Creation of the brand

spirit-france-calvados-spiritueux-armagnac

1825

Creation of the Calvados maison

By Pierre-Auguste Boulard

1851

By Étienne Janneau

Creation of Armagnac brand

1851

Creation of Armagnac brand

1900

Père Magloire became
the #1 brand of Calvados
in Franceand began
its development abroad.

Père Magloire became
the #1 brand of Calvados in France
and began its development abroad.

1923

Creation of the Calvados maison

By Alexandre Lecompte in Lisieux

1925

Père Magloire
became one of the first
registered brands at the INPI
(French National Institution
for the Intellectual Property).

1930

Development of sales for Boulard
in Europe and Africa

1937

Creation of the AOC Armagnac

1942

Creation of the AOC Calvados
and AOC Calvados Pays d’Auge

1947

First crates of Boulard Calvados
sent to the USA,
Canada and Scandinavia.
Japan came soon after.

1968

Yves Pellerin acquired
Maison Lecompte.

1986

Martell bought out Janneau.

1987

Martini & Rossi group became the exclusive distributor of Boulard.

1987 Seagram bought out Janneau. 1995 The Pellerin and Boulard families merged the Lecompte and Boulard Calvados into a single entity. Acquisition of the
Père Magloire brand by the
Veuve Clicquot Ponsardin group.
Development in Belgium
and Germany. Acquisition of the Père Magloire brand
by the Veuve Clicquot Ponsardin group.
Development in Belgium and Germany.

1998 They followed-up by acquiring Père Magloire from LVMH (owner of Ponsardin Veuve Clicquot).

2007 Spirit Capital acquired Père Magloire, Boulard and Lecompte Calvados from the Pellerin and Boulard families. The three Maisons were united inside Spirit France.

2012 Launch of Le Marque Armagnac

2014 Grand Armagnac Janneau
joined the Spirit France group.

2020 Launch of the liquor
Le Verger
and of the sparkling aperitive
Pomme Doublée Launch of the liquor Le Verger
and of the sparkling aperitive Pomme Doublée

2021 200-year anniversary of the creation of

A BICENTENNIAL HISTORY, INTEMPORAL BRANDS

A BICENTENNIAL HISTORY,
INTEMPORAL BRANDS